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McKesson Reps — Exclusive Resource

Sidra Unplugged

Quick, casual videos to supercharge your Sidra know-how.

Video Library

Field Stories

Sidra Unplugged — Rep Success Stories

Customer Success Stories

Sidra Unplugged: Jen Moriwaki Shows the Power of Teamwork

In this episode of Sidra Unplugged, I share a great story about McKesson rep Jen Moriwaki and how working together created an exciting opportunity with a physician in Beverly Hills. After learning the practice's office lease expires next year, Jen and I realized we could combine our expertise. Jen is developing a proposal to help reduce their medical supply costs, while Sidra will identify opportunities to reduce their real estate expenses through our IMREO™ platform. This is exactly the kind of teamwork that creates outsized value for a shared customer — and makes both of us more valuable to the practice.

August 2026·1 min read

Customer Success Stories

Sidra Unplugged – Pat Ertola Shows the Power of Leading with Value

In this episode of Sidra Unplugged, I share a great success story about McKesson Rep Pat Ertola in Northern California and how thinking outside the box created a huge opportunity with one of his customers. Pat wasn't the prime vendor for Golden State Dermatology and only had a small amount of business with the account. Instead of waiting for an opportunity, he saw the value Sidra could bring and introduced us to the practice to review their real estate. The results were incredible — and Pat turned a small account into a major relationship by leading with value rather than product.

July 2026·1 min read
Torrey DiRoberto, Founder & CEO of Sidra

About the Host

Torrey DiRoberto

Founder & CEO, Sidra

Torrey DiRoberto founded Sidra to solve a problem he saw firsthand: medical practices were leaving enormous value on the table in their real estate — and no one in the healthcare supply chain was helping them capture it.

Sidra Unplugged is his way of sharing real stories from the field — quick, honest episodes about how McKesson reps and Sidra are working together to bring more value to shared customers.

Reach out to Torrey

Ready to Bring Sidra to One of Your Customers?

Reach out directly to Torrey DiRoberto to discuss a specific customer opportunity or get a quick refresher on how to position IMREO™.

Contact Torrey