In this episode of Sidra Unplugged, I share a great success story about McKesson Rep Pat Ertola in Northern California and how thinking outside the box created a huge opportunity with one of his customers. Pat wasn't the prime vendor for Golden State Dermatology and only had a small amount of business with the account. Instead of waiting for an opportunity, he saw the value Sidra could bring and introduced us to the practice to review their real estate. The results were incre
