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Unplugged
Quick, casual videos to supercharge your Sidra know-how!
exclusively by: McKesson


Podcast #3 - Interview with Field Sales Development Program Alum, John O'Brien
From Training to Traction: A Big Morning in Beverly Hills In this episode of Sidra Unplugged , I sit down with John O’Brien , a Los Angeles–based rep with McKesson and a member of Jack Liddell's sales team. John is a product of McKesson’s Field Sales Development Program and has been in his territory since October 2024—but you wouldn’t know he’s new by the results he’s already producing! During a morning working together in Beverly Hills—one of the highest-rent submarkets in t
torreydiroberto
Feb 21 min read


2025 Final Numbers are in!
A Big Year, Real Results — Thanks to Our McKesson Partners! In the video above, I share a quick recap of what turned out to be a standout year for Sidra working alongside McKesson. The numbers speak for themselves. In 2025, we helped McKesson customers unlock an average of $107,000 in cost savings per practice location , totaling just under $1 million in savings for McKesson customers in 2025!. Even better, we saw 100% year-over-year growth in transactional volume —proof tha
torreydiroberto
Jan 211 min read


Sean Nelson — From Sales Rep to Senior Leader of the Year
On this episode of Sidra Unplugged , I sit down with someone whose career at McKesson is truly remarkable — Sean Nelson, Vice President of Customer Sales & Support . Sean has been with McKesson for 23 years , starting as a field sales rep and working his way up to leading multiple regions across the U.S. as a Regional Vice President before moving into his current national leadership role. Along the way, he has earned some of McKesson’s highest honors — including: 🏆 2024 McKe
torreydiroberto
Nov 4, 20251 min read


U.S. Tour: Stop #2 — The ATL!
Atlanta Takeaway: Focus on the customer's building type. The energy from the McKesson Georgia team was unreal — and a big shoutout goes to Tom Peters , one of the state’s ASMs, for being such a solid leader and partner throughout the visit. Tom’s one of those managers who just gets it . He’s constantly looking for ways to simplify things for his reps while helping them uncover real opportunities for their customers. During our session, he helped us crack one of the biggest c
torreydiroberto
Oct 20, 20251 min read


First Sidra/McKesson podcast ever! Special guest, Kevin Yeoman
We’re excited to kick off our very first podcast episode with a special guest: Kevin Yeoman, Field Vice President, Surgery Center...
torreydiroberto
Sep 30, 20251 min read


How to position Sidra with your customers!
New York Takeaway: Sell the meeting not the service. During our Sidra U.S. tour stop in New York, one question stood out for McKesson...
torreydiroberto
Sep 18, 20251 min read


Let's do this McKesson!!!
McKesson Team—this is for YOU! I can’t tell you how many times I hear… "Torrey, tell me MORE about Sidra!""Torrey, I LOVE Sidra’s...
torreydiroberto
Aug 16, 20251 min read
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