U.S. Tour: Stop #2 — The ATL!
- torreydiroberto
- Oct 20, 2025
- 1 min read
Atlanta Takeaway: Focus on the customer's building type.
The energy from the McKesson Georgia team was unreal — and a big shoutout goes to Tom Peters, one of the state’s ASMs, for being such a solid leader and partner throughout the visit.
Tom’s one of those managers who just gets it. He’s constantly looking for ways to simplify things for his reps while helping them uncover real opportunities for their customers.
During our session, he helped us crack one of the biggest challenges reps face when positioning Sidra — figuring out which accounts are the best fits for our services.
Rather than overcomplicating the process, Tom broke it down into one simple, powerful idea: building type.
That one phrase changed everything....we focus on multi-tenant, larger office buildings — whether they’re medical or traditional office — because that’s where the biggest opportunities tend to hide. When a rep spots a customer in one of these spaces, it’s an instant cue that Sidra can probably help unlock cost savings or create operational efficiencies. No need to sift through customer lists or overthink it — just use “building type” as the quick visual filter to zero in on the right accounts fast.
By the end of the day, the team had a simple, repeatable way to identify opportunity and start more confident conversations with their customers.
The ATL reminded us that sometimes the best ideas are the simplest ones — and with leaders like Tom Peters driving the momentum, this Sidra + McKesson partnership just keeps getting stronger.
Next stop: Chicago!
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